Using Twitter as a Tool For Business

One of the goals of every business should be getting new customers. In this video, Brad Gosse and Wayne Peters discuss the possibility of making Twitter part of your business marketing strategy. Twitter is a platform to post your thoughts in 140 characters or less. The question of automation tools for Twitter is raised and its potential benefits and pitfalls of using such services. Brad talks about how social networking sites need to be viewed as social and raises the question of services such as Tweetdeck and is that useage really contributing to the social aspect of the networking sites.

Also Wayne and Brad examine how a company can tap into the potential of Twitter for their business to increase their bottom line. What started out as a pure social media networking site has turned into a platform for businesses to advertise and promote their business. The average age of the Twitter user may surprise many. What do you think?

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